Recycled Content
Our entire line of products using Polartec® recycled fleece kept over 49,000 plastic bottles from landfills in 2010.
“We incorporate recycled content into many of our products to help prevent the flow of waste to landfills and to reduce the need to extract natural resources from the earth. Starting deep in the supply chain, we develop about one thousand materials each year and try to achieve the greatest environmental gains possible. To make the biggest, fastest difference each season, we focus on improvements in our largest volume fabrics. Our entire line of products using Polartec® recycled fleece kept over 49,000 plastic bottles from landfills in 2010.” — Adam Mott, Corporate Sustainability Manager
Despite cost pressures that affected recycled polyester in 2009 and 2010, we have goals to increase the volume of the recycled fabric we use in each Fall and Spring product season and to bring recycled content into a broader range of materials, focusing on our highest volume products.
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Recycled Fabric |
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2010 |
2011 |
2015 Goal |
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% Recycled of Total Fabric Yardage |
6% |
7% |
30% |
Here’s a look at how one of our most iconic styles, the Denali fleece jacket, continues to evolve as we introduce improvements each year. In 2010, the fleece in our solid color Denali jacket was comprised of 87% recycled content Polartec® 300 series fleece. The recycled content was derived from 90% post-industrial waste and 10% post-consumer waste.
The fleece in our 2011 solid color Denali jackets contains 87% recycled content which is comprised of 100% post-consumer waste. For our 2012 collection, the fleece in our solid color Denali products will consist of 100% recycled content and will be constructed entirely from post-consumer recycled waste. We will use an average of 58.5 plastic bottles to create the polyester fibers for each men’s Denali jacket while each women’s jacket will incorporate approximately 47 plastic bottles.
Footwear
While footwear currently represents a small part of our business, the various materials and processes involved in the construction of our shoes and boots bring unique sustainability challenges. We consider a variety of issues including incorporating recycled content, responsibly sourcing renewable materials such as leather, and eliminating potentially harmful chemicals.
Our biggest achievement in 2010 was completely eliminating polyvinyl chloride (PVC) in this category. We had used PVC in the straps of our men’s and women’s Slippy flip-flops and in some microinjection labels but were able to substitute rubber for both of these applications. Our footwear meets the following standards:
- 100% PVC-free.
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100% recycled PET.
- This means that all of the polyethylene terephthalate (PET) polyester in our footwear is recycled. Our popular Nuptse boots feature 100% recycled PET ripstop material uppers and trim.
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100% British Leather Corporation (BLC)-approved leather.
- While only a small amount of our footwear is made with leather, leather tanning is a chemical-intensive process demanding strict environmental oversight. All of our leather is audited by the BLC (leather testing experts) against the environmental auditing protocol of the industry-leading Leather Working Group (LWG) and must achieve a silver level or higher.